Monday, March 17, 2008

Cody: an advertisement for healthy eating

In today's paper, Pierce Cody, founder of Cody Outdoor - you know, that company that owns billboard real estate across the country - tells us where he ate last week.
In 2004, Cody became part-owner of Macro Wholefoods, which up until then had been
a small organic wholefoods grocery store and cafe located at Bondi Junction for 20 years, and regarded as "an institution" by the locals.
I guess owning an organic wholefoods store is a business proposition for Pierce, not something that is reflected in the way he lives (and eats).

1 comment:

  1. Yes, just because you own a wholefoods business does not qualify you for the latest Dalai Lama awards!

    I have been part of the wholefood and organic movement since 1975, have worked with and known many of the founders of these businesses. The underlying drive of most of the people I knew had been business and profit, and a lack of respect for people and the resources used to supply the 'product' in the first place.

    However, we have come a long way since the mid 1970's and the focus on sustainability brings up issues that were not so apparent in earlier days.

    I suppose the challenge for the current wholefood entrepreneurs lies in them looking honestly at what costs (to the earth, people and climate change) their product is causing, and to align their practices with truly responsible self-monitoring tools and ethical behaviours.

    As an aside, it struck me the other night the cost of transportation of food. Many organic products are traded internationally. Transport equals burning up of petro-chemical fuels. Does it matter which part/area of the earth we are polluting ie. since the earth's atmosphere is a closed ecosystem, wherever you pollute, you pollute! Growing our food organically means not using petro-chemical fertilisers, but then transporting that product all over the world entails burning up petro-chemical fuel, which ends up polluting our air, water and soil! Catch 22!!!

    Just an ethical issue that really needs addressing since 'organics' is growing at 30% per annum in Australia, so we need to change the type of transport fuels we are currently using eg.growing algae from human waste as a sustainable source of oil vs. growing food crops (canola)to produce future oil.